20th Digital Studio Launches First-Ever ‘Bite Size Holiday’ Short Film Series Sponsored by Mars
Following the hit short film series Bite Size Halloween, Mars is once again teaming up with Disney and 20th Digital Studio to release the first-ever Bite Size Holiday series, a seasonal slate of short films to spread holiday joy.
Sponsored by Mars’ M&M’S, the four holiday-themed shorts directed by emerging filmmakers are being posted on ABC Facebook and Twitter platforms and Freeform’s 25 Days of Christmas Facebook and Twitter accounts beginning Tuesday, December 15. They include:
● SCIENCE FAIR SANTA (dir. Chris Modoono and Gil Zabarsky) on ABC Facebook + TWITTER.
● COME IN (dir. Jan Livingston), starring Tobin Bell (SAW franchise) on ABC Facebook +
● SANTA WON’T LEAVE (dir. Christopher Leone) on Freeform’s 25 Days of Christmas Facebook + TWITTER
● SWAPSIES (dir. Keri Collins) on Freeform’s 25 Days of Christmas Facebook + TWITTER.
“We’re thrilled to partner with 20th Digital Studio again, this me to spread some holiday cheer through their first-ever Bite Size Holiday series, sponsored by M&M’S. Mars Wrigley is committed to creating better moments and more smiles for consumers, and what better way to do that during the season than reaching people with holiday content that they can enjoy with their families,” said Ray Ama, Media Director for Mars Wrigley.
“And what better treat to enjoy while watching the Bite Size Holiday series, than our latest seasonal innovation, M&M’S Sugar Cookie — with a taste of holiday cookie nostalgia in every bite!”
In October 2019, Mars sponsored five Bite Size Halloween short films from 20th Digital, including two with Innovative product integration , featured on Freeform, FX, Hulu’s Huluween hub and Freeform’s 31 Nights of Halloween Twitter handle. Bite Size Holiday 2020 is the third collaboration after two previous Halloween seasons.
“Following the success of Bite Size Halloween, Mars is returning to sponsor 20th Digital’s Bite Size Holiday to help families celebrate the season and bring on the holiday spirits,” said Danielle Calnon, VP, Entertainment Brand Solutions , Disney Advertising Sales. “Disney’s socials have shown to be a great platform for brands to reach their audiences and authentically engage in conversations while also providing a stage for emerging creators to showcase their talent and tell their stories.”
The goal of 20th Digital’s short film programs is to help develop and finance the careers of promising filmmakers. Those that resonate with audiences may eventually develop into longer-form content such as series or feature films.
David Worthen Brooks, EVP of 20th Digital Studio, says, “I’m thrilled by our continuing partnership with Mars, which allows 20th Digital Studio to bring forward these charming holiday stories from talented rising filmmakers.”
Go check out these shorts they really are brilliant!!!